let's get to know a bit more about where you are on your journey
have you launched beauty or personal care products before?*
how much time can you spend on your project?*
are you working with anyone else on your project already? (eg consultants, agencies)*
let's see where your brand development is
do you have a brand strategy? (eg position in the market, what is new or different, what are the key messages)*
do you have a design for your brand & packaging?*
have you decided what products will be in your brand?*
let's look at your products in more detail
how do you plan to formulate your products?*
have you considered the costs of this?*
how do you plan to manage your compliance (mandatory testing)?*
have you considered the costs of this?*
have you thought about other testing yet (SPF, Derm Testing, Cruelty Free, Organic etc)?*
have you considered the costs of this?*
how do you plan to source your packaging?*
have you thought about sustainability credentials?*
how do you plan to create your artwork?*
have you considered the costs of this?*
let's see where you are on your plans
have you considered the costs of this?*
have you considered the costs of this?*
let's look at the numbers
have you decided your retail prices?*
have you finalised your product costs?*
have you created a sales forecast?*
do you have a business plan?*
how will your brand/products be funded?*
do you know where will you store your products?*
do you know how your products will be shipped from factory to storage?*
do you know how your products will be shipped from storage to customer?*
have you considered the costs of these things?*
do you have a detailed time plan for your brand/product launch?*
