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about you

about your business

let's get to know a bit more about where you are on your journey

have you launched beauty or personal care products before?
yes
no
how much time can you spend on your project?
are you working with anyone else on your project already? (eg consultants, agencies)
yes
no

your brand

let's see where your brand development is

do you have a brand strategy? (eg position in the market, what is new or different, what are the key messages)
do you have a design for your brand & packaging?
have you decided what products will be in your brand?

your products

let's look at your products in more detail

formulations

how do you plan to formulate your products?
have you considered the costs of this?

regulatory

how do you plan to manage your compliance (mandatory testing)?
have you considered the costs of this?
have you thought about other testing yet (SPF, Derm Testing, Cruelty Free, Organic etc)?
have you considered the costs of this?

packaging

how do you plan to source your packaging?
have you thought about sustainability credentials?

artwork

how do you plan to create your artwork?
have you considered the costs of this?

sales & marketing

let's see where you are on your plans

have you considered the costs of this?
have you considered the costs of this?

financial

let's look at the numbers

have you decided your retail prices?
have you finalised your product costs?
have you created a sales forecast?
do you have a business plan?
how will your brand/products be funded?

stock & supply chain

let's get practical

do you know where will you store your products?
do you know how your products will be shipped from factory to storage?
do you know how your products will be shipped from storage to customer?
have you considered the costs of these things?

and finally...

do you have a detailed time plan for your brand/product launch?
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