develop your brand & products faster, smoother & better with flexible support from an industry expert.
whether you are looking for long term resource, self contained projects or ad hoc support, I can offer competitive packages to suit every size of business.
brand strategy
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market gap analysis
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target customer identification
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brand principles & tone of voice
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range line up
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innovation pipeline
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commercial & price positioning
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ingredient, formulation & claims principles
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packaging & design direction
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sourcing strategy
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sustainability stance
product development
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briefing, critical paths & project management
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formulation: ingredients, fragrance, textures, levels, colours
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regulatory: claims, substantiation, compliance, testing
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packaging: componentry, design, naming, pack copy, trademarks, artwork
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commercials: cost prices, RRP, payment terms, one off costs-
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marketing: renders, samples, photography
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stock: minimum orders, forecasts
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supply chain: packing, logistics
trends & innovation
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macro trends
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category trends
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category innovations
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competitor reviews
brand acceleration
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brand strategy review
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range & product review
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sales and data analysis
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recommendations for growth
all services are customisable to match your exact requirements and budgets.
founders
Launching your first product? I’ll help you avoid the common traps, guide you through formulation & packaging, & get you factory-ready.
SMEs
Scaling your range? I’ll support you in optimizing your product pipeline, expanding your SKUs, and entering new markets efficiently.
manufacturers
Struggling to convert time hungry customers? I will ensure they are organised & efficient & their expectations are managed.
whether you're a founder with a big idea, an SME scaling your brand, or a manufacturer seeking expert input - I support beauty brands at every stage of growth.
